Turn One Listing Into Many
- jason8889
- May 31
- 2 min read
In a world dominated by digital advertising, it’s easy to overlook the lasting power of direct mail. But in real estate, postcards remain one of the most effective and affordable ways to build name recognition, drive traffic, and generate new listings—especially when used strategically.
Every new listing is a marketing opportunity—not just to sell the home, but to showcase your expertise to the entire neighborhood. With a well-timed postcard campaign, one listing can lead to several more. Here’s how:
Coming Soon: Create curiosity and build anticipation before the home hits the market. Neighbors talk—and your name becomes part of the conversation.
Open House Invitations: Invite the community. It’s a low-pressure way to introduce yourself to homeowners who may be thinking about selling—now or down the road.
Just Listed: Show you’re active and getting results. These cards reinforce your presence and give potential sellers a glimpse of what it’s like to work with you.
Just Sold: This is where the magic happens. A well-placed “Just Sold” card proves you can get the job done. It creates urgency and nudges on-the-fence sellers into action.
Direct mail has one major advantage: it gets seen. Postcards don’t end up in spam folders or vanish in cluttered newsfeeds. They get held, read, and remembered.
And when you’re consistent with your messaging and branding, every postcard becomes a mini billboard—keeping you top of mind and planting seeds that grow into future listings.
Bridge Print and Digital - Boost engagement by adding a QR code that connects your postcard to your digital marketing—drive traffic, capture leads, and track results all in one smart move.
Postcards That Work - At JMH Marketing, we offer postcard sizes to match your strategy and your budget. Want to make a bold impact? Go big with our eye-catching 6” x 11¼” jumbo postcard. Prefer a more cost-effective option? Our 4” x 6” delivers results without sacrificing quality.
Let’s create something that gets noticed—call us today to get started!
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